Advertisement for Disneyland Paris Essay Example

Advertisement for Disneyland Paris Paper Question: This is an advertisement for Disneyland Paris. How does the writer try to persuade the reader that Disneyland Paris is an attractive holiday resort for families?  To analyse how the writer tries to persuade the reader that Disneyland Paris is an attractive holiday resort for families I must first assess how the layout and presentational devices make it seem attractive. Firstly there are mainly pictures rather than a lot of text which is good for children because it is easy to convey the message of how wonderful and amazing Disneyland is, through the images to the children. Children do not like to read through lots of text or may not want to. The images are bright and bold especially the centre image of the Kingdom. It looks very powerful and amazing, especially when compared to the size of the people around it. The effect of this element of the image on the reader is that children especially will be in awe of the Kingdom just from looking at the image. The Kingdom draws your attention to the article and the people are bustling rather than busy so this would attract parents who want an exciting but relaxing holiday. All of the families and groups of people look to be having a fun and enjoyable time which creates a free and happy atmosphere where the reader knows that they wont be judged by race and they can have a good time without the usual day to day worries. Each picture creates a different atmosphere appealing to different members of the family which gives the idea that the article is targeted at families because families will have members of varying age range and interests. We will write a custom essay sample on Advertisement for Disneyland Paris specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Advertisement for Disneyland Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Advertisement for Disneyland Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The image makers are anticipating that their target audience which is mainly children, will expect Disneyland to be a place where dreams come true and this expectation is met through the pictures of the space mountain and Kingdom of Dreams. In both of these pictures the children look to be having the time of their life on the rides, they are all smiling and enjoying the Disneyland experience promised to the reader through both the text and images. The title is very eye catching and seems to sum up the whole of the article. Your Kingdom of Dreams. The most important paragraph at the top left hand corner of the article is also eye catching and draws the attention of the reader because it uses a bold and italic font. Secondly to analyse how the writer persuades the reader that it is an attractive holiday resort for families we must assess how and why specific examples of persuasive language are used. The first paragraph tries to persuade the reader that Disneyland is an amazing place. The writer does this by using vivid vocabulary and powerful adjectives. Such as treasure chest of fantasy. This is also emotive language because it evokes the feeling of happiness and enjoyment. The treasure chest of fantasy also gives the idea that Disneyland Paris is whatever the reader wants it to be. This persuades the reader into going visiting just to experience this fantasy if nothing else. Another powerful persuasive phrase used is a dazzling array of attractions, adventure and sights. This persuades the reader into visiting Disneyland because they want to experience the dazzling sights and the children want to have adventures amongst their favourite Disney characters, also because the phrase uses assonance it sticks in the mind of the reader. The Paragraph under the Main Street USA conveys to the reader the amazing atmosphere to be enjoyed there. The writer has used imagery to evoke a mental picture of the Street to the audience by using phrases such as Music fills the air, horse drawn street cars and quaint shops and restaurants reflecting the char, of turn of the century America. A rhetorical question is also used to persuade you into booking that dream holiday and exploring the wonder of Disneyland. Which will you explore next? It invites the readers to come and explore and find out for themselves what it is like. Which will you explore next? The writer is also assuming that the reader will definitely visit Disneyland because it says which one will you explore next? and not which one would you explore next or which one would you explore if you came to Disneyland? The last thing which I must assess when analysing how the writer tries to persuade the reader that Disneyland is an attractive resort for families, is how successful the advert is in appealing to both children and parents. It appeals to children with the language which it uses and adults are happy if their children are. But equally there are elements in the text which appeal to adults and therefore it is successful in appealing to both groups of people and therefore to families It appeals to children through the text and language used because a lot of it is easy to read and the writer uses simple but effective adjectives which provoke imaginative thoughts and dreams for the child. For example dream and amazing and dazzling. Another way in which the text appeals to children is the phrase Ride it if you dare! This is very cleverly used by the writer because it is an invitation to the child to see whether they are brave enough and this is a powerful device which is likely to be of importance to the child. They can show off to their friends about how brave they were at Disneyland. The kingdom is also like a fairytale castle and magical place. The children can relate to this from their storybooks and other things they have experienced. The parents can relate to the images because especially on the main image there are more adults than children and this is comforting to them because they can see that parents can enjoy the Disney experience as well as children. The parents can also relate to the text as the children may not understand some of the more complex vocabulary and this is obviously aimed at the parents. The prices would appeal to the parents because they would probably be within a budget and would be interested in the value for money and choice of meals. The parents would also be more interested in the quaint shops and restaurants reflecting the charm of turn of the century America because the children will not be interested in the history they will only be interested in the excitement of the place. Where as the history is more of a theme which the adults will be interested in.

Animal Welfare to Animal Rights Spectrum

Animal Welfare to Animal Rights Spectrum Although animal rights and animal welfare frequently fall on the same side of an issue, there is a fundamental difference between the two ideologies: the right of humans to use animals. The Right to Use Animals One of the basic tenets of animal rights is that humans do not have a right to use non-human animals for our own purposes, which include food, clothing, entertainment, and vivisection. This is based on a rejection of speciesism and the knowledge that animals are sentient beings. There are many who believe that humans do have a right to use animals for some purposes, but believe that animals should be treated better. This position is the animal welfare position. Example of Farmed Animals While the animal rights position seeks the elimination of the use of animals, the animal welfare position seeks more humane conditions for the animals. The difference between these two positions can be seen as applied to an issue like farmed animals. While the animal rights position would hold that humans do not have the right to slaughter and eat animals, the animal welfare position would be that the animals should be treated humanely before and during slaughter. The animal welfare position would not object to the consumption of animals but would seek the elimination of cruel factory farming practices such as confining calves in veal crates, confining pregnant sows in gestational stalls, and debeaking chickens. Animal rights advocates also oppose these cruel practices but seek to eliminate the consumption of animals and animal products. Unacceptable Uses To most supporters of the animal welfare position, some uses of animals are unacceptable because the human benefit is minimal compared to the amount of animal suffering involved. These usually include uses like fur, cosmetics testing, canned hunting, and dogfighting. On these issues, both the animal rights position and animal welfare position would call for the elimination of these uses of animals. Animal Issues Spectrum Like many other issues, there is a wide variety of positions on animal issues. One can imagine a spectrum with animal rights at one end, animal welfare in the middle, and the belief that animals do not deserve any moral consideration on the other end. Many people may find that their views do not fit completely in one box or the other or may find that their positions change depending on the issue. Other Terminology A variety of terms is used to describe positions on animal issues. These include animal protection, animal advocacy, and animal liberation. â€Å"Animal protection† and â€Å"animal advocacy† are usually understood to include both animal rights and animal welfare. Both terms embody the belief that animals should be protected and deserve some moral consideration. â€Å"Animal liberation† is usually used to describe an animal rights position, which would oppose any uses of animals for human purposes.

Communication in the Workplace Essay Example | Topics and Well Written Essays - 750 words

Communication in the Workplace - Essay Example aces in recent times, are highly characterized by low employee morale, poor performance, and rise in conflicts arising out of miscommunication across various levels of the organizational hierarchy (Manning et al., 1999). Effective workplace communication is inevitable for organizations, regardless of their size. This includes giant multinational organizations which are successful and enjoy a strong competitive positioning in the industry. This is because, success leads to hiring of more people, expansion of business, establishment of organizations in various international locations etc. This adds to the existing complexities in communication. In the absence of effective communication, important tasks are left unattended and incomplete; valuable information cannot be communicated properly; and generation of novel and unique business ideas comes to a complete standstill. Furthermore, the absence of proper and well established modes of communication creates dissent and disharmony among the workers, affecting their productivity in the process. Improved communication leads to an improvement in performance, while flawed and inadequate communication leads to conflicts and misunderstandings at the workplace (Guffey, Loewy, 2009). This makes communication – whether horizontal, vertical or diagonal, extremely vital for organizational success. Fear – the employees might hold back from communicating vital information to their superiors for fear of punishments or fines. They may fear negative consequences of their actions, and hence withhold information, from their superiors. In order to avoid such occurrences, the management must take active measures to ensure that all employees across all levels of organizational hierarchy are encouraged to share and communicate any sort of information to their superiors. They must also be given an opportunity to share and resolve their grievances. Such open channels of communication, if provided to the employees, may play a vital